Where it began
It Started With Everyday Walks
While living in New Jersey, I spent time walking dogs and caring for cats.
Those daily walks became more than just a job. They allowed me to spend time with wonderful animals and observe how deeply pets are loved as family.
As holidays arrived, I noticed many owners enjoyed dressing their pets in beautiful outfits and accessories. Yet most collars available on the market felt ordinary and lacked personality.
I wanted to create something that felt more meaningful.